Emerging Chinese User-Experience Design Trends

Speaker:        Mr. Aaron Marcus, Principal
                Aaron Marcus and Associates (AM+A)

                Visiting Professor
                Institute of Design, IIT, Chicago, USA
                College of Design and Innovation,Tongji University
                Shanghai

Title:          "Emerging Chinese User-Experience Design Trends"

Date:           9 November 2015

Time:           4:00pm - 5:00pm
                (followed by Q&A session: 5-5:30pm)

Venue:          Lecture Theater F (near lifts 25/26), HKUST

Abstract:

AM+A has conducted initial research and analysis of similarities and
differences among Chinese and non-Chinese user-experience design
(specifically Western, i.e., US versions) in Web,  desktop, and mobile
platforms. Characteristics studied include user-interface components
(metaphors, mental models, navigation, interaction, appearance, and
information design/visualization); experience objectives (usability,
usefulness, appeal, fun, and aesthetic form, such as density, gridded
organizations, etc.); social network and underlying organizational
contexts (public vs. private; work, home, school, and shopping; and
sharing (cooperation, communication, and collaboration); and persuasion or
motivation characteristics (e.g., use of dashboard; journey maps; focused
social networks; just-in-time knowledge; and incentives, such as games,
leaderboards, rewards, awards, workshops, nostalgia shops, etc.). AM+A
 propose initial patterns and an initial framework for further research,
including the possibility of developing unique Chinese approaches to UX
design, Chinese UX guidelines, and eventually characteristics of unique
Chinese approaches to operating systems, windowing systems, graphical
user-interfaces, and applications for the Web, desktop, mobile, and
wearables. This presentatino is based on a paper published in Design, User
Experience, and Usabilty 2015 Proceedings.


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Biography:

Aaron Marcus, Principal, Aaron Marcus and Associates, Berkeley,
California, www.AMandA.com is Editor-in-Chief Emeritus, User Experience;
Editor, Information Design Journal; member, ICOGRADA Design Hall of Fame
(2000); Fellow, AIGA (2007); member, CHI Academy (2009); co/author/editor
of 23 books and 300+ articles. He researches/designs mobile user
interfaces, information visualization, persuasion design, and
cross-cultural communication. His blogs at ACM Interactions  covers mobile
user experience design and information visualization, including persuasion
design, and cross-cultural communication. He is a Visiting Professor at
the Insittute of Design, IIT, Chicago, and the College of Design and
Innovation, Tongji University, Shanghai.