A STUDY ON VIRAL MARKETING

MPhil Thesis Defence


Title: "A STUDY ON VIRAL MARKETING"

By

Mr. Kin Long HO


Abstract

With the rapid growth of the online social networks like Facebook and 
Twitter, Viral Marketing, also known as "word-of-mouth marketing", is an 
effective strategy for advertising various products in the social network. 
Influence maximization is to find a small subset of individuals that can 
bring the maximum cascading effects of the influence spread.

In this thesis, we study an efficient algorithm for influence 
maximization. Finally, our experimental results show that our algorithms 
outperform existing methods.


Date:			Monday, 24 August 2015

Time:			2:00pm - 4:00pm

Venue:			Room 2132A
 			Lift 19

Committee Members:	Dr. Raymond Wong (Supervisor)
 			Prof. Andrew Horner (Chairperson)
 			Dr. Sunghun Kim


**** ALL are Welcome ****