Research and Development of Precision Targeted Online Advertisement at Tencent (QQ)

Speaker:	Dr. Paul Yan (顏偉鵬)
		General Manager of Ads Platform Department
		Tencent

Title:		"Research and Development of Precision Targeted
 		 Online Advertisement at Tencent (QQ)"

Date:		Thursday, 15 September 2011

Time:		1:00pm - 2:00pm

Venue:		Lecture Theater G (near lifts 25/26), HKUST

Abstract:

Modern online commercial advertising platforms employ sophisticated
machine learning techniques and highly scalable engineering infrastructure
to serve precision targeted ads. Such systems have proven their success in
improving internet traffic monetization and user experience. In addition,
recent surge in mobile devices, social networks and location based
services poses new opportunities, as well as interesting challenges, for
making further significant improvements in Ads systems. While building a
top-tier precision targeted Ads system at Tencent, we leverage the largest
user base in China and the most broad and popular internet product
offerings, including social networking, microblogging, instant messaging,
email, online games, mobile applications, e-commerce and web search. In
this talk, we will share the fun opportunities and challenges.


**********************
Biography:

Paul Yan is the General Manager of Ads Platform Department at Tencent
since 2010, developing precision targeted advertisement system. The goal
is to make advertisement income, a To-B business, become one of Tencent's
major revenue sources and growth drivers. Tencent currently relies on its
successful To-C business, like online games, as its major revenue source.
Prior to joining Tencent, Paul worked at Google US and Google China for 7
years on Google's advertisement system (AdWords and AdSense) that makes up
99% of Google's revenue. Paul got his Ph.D in Computer Science from
University of Waterloo, Canada