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Unifying Link Analysis and Usage Mining on the Web
Speaker: Wenwu LOU HKUST Title: Unifying Link Analysis and Usage Mining on the Web Date: Monday, 03 May 2004 Time: 4:00pm - 5:00pm Venure: Lecture Theatre F (Leung Yat Seng Lecture Theatre) (near lift nos. 25/26) ABSTRACT: Web link analysis and usage mining represent two active lines of researches arisen in the area of knowledge discovery on the Internet. By thinking about the relationships between and within Web users and Web documents, we can generate a richer representation that encompasses aspects of Web link analysis as well as Web usage mining techniques. This talk shows two paths of this unified representation. Latent information in Web links and usage data is encoded as correlations among Web documents in one path, or as user interactions with the Web documents in the other. We examine semantics and properties of both models, and demonstrate the use of the second path by stepping through a simple example. BIOGRAPHY: Not available