Interaction Designer: How our role has changed in the last decade, and how we should better prepare ourselves for the future

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               Joint Seminar
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The Hong Kong University of Science & Technology
Department of Computer Science and Engineering
Women Faculty Association at HKUST
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Speaker:Amy IP
        Senior Director
        Global Publishing Centre
        Tencent

Title:  "Interaction Designer: How our role has changed in the last
        decade, and how we should better prepare ourselves for the future"

Date:   Friday, 29 April 2016

Time:   2:00pm - 3:00pm

Venue:  Room 1504 (near lifts 25/26), HKUST

Abstract:

Interaction Design, also know as User Experience Design has become a buzz
word in the tech industry and startups.  What is Interaction Design?  What
does it mean to be an Interaction Designer or a UX PM?  Amy was born in
Hong Kong and has been working in the field of User Experience for more
than 18 years in Hong Kong, US and China.  She is going to share her story
on how she became an Interaction Designer, and how she faces the
challenges when designing global products.  Recently, her team has
launched a mobile game call Monster Castle and was featured by Apple and
Google App Store; Amy will share with you some insider story on how her
startup team prepare themselves to launch globally in 15 different
languages.

Amy is the Senior Director of Global Publishing Centre at Tencent, she is
now leading a multi-cultural team in ShenZhen to provide design and
localisation support to help publish mobile games globally. Previously she
was the Design Director of User Experience team of Social Network Group,
and she was leading a team of a 100 members supporting the design of
Qzone, QQ VIP service, Tencent Cloud services.  As a hiring manager, she
is going to share some tips on how you should prepare yourself for the
industry.


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Biography:

Amy Ip has recently joined Global Publishing Centre at Tencent Games as
Senior Director in July 2015; as a core member of the team she helps
setting up the ground work of service design to provide design
localisation support, player services, and collect users feedback and
design online events to increase user engagements.

She was the Design Director / Design Expert at Internet Services User
Experience(ISUX) Department of Social Networking Group from 2011-15 at
Tencent. She was the Head of Social Network Platform Design Center and
Cloud Platform Design Center; products she had managed included Qzone,
Tencent Cloud, Weiyun, QQ Show, QQ VIP Services and etc.

Prior joining Tencent, Amy was a Senior User Experience Designer in
Microsoft at Redmond, USA; she has participated in various communication
and social networking projects including Lync, Windows Live Messenger and
Spaces.  Amy was also the first Interaction Designer hired at Yahoo! Hong
Kong in 2003; she had helped integrating User Experience Design in the
development process for Hong Kong and was one of the UX advocates at the
Asian offices.  She was dedicated in developing design tools and
repository to help teams work more efficiently; she had initiated the
Pattern Library for Chinese language region during her stay at Yahoo!.

Amy is an Interaction Designer with a background in Information and
Decision Systems with Business concentration ; she had received a Master
Degree in Interaction Design from Carnegie Mellon University, USA. She
loves to travel and have a strong interests in studying cultural impacts
on communication and design.  She has been guest speaker at various
universities including Beijing University, Hong Kong University SPACE,
Hong Kong Polytechnic University and Chinese University.  In the past she
had participated in various industry events including hosting workshops at
IXDC, panel speaker at ICID Conference, and she was also on the judge
panel of Interaction Award at IXDA 2015. She is now a guest lecturer at
Hong Kong University SPACE program.